Don't Send It In
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By: Paul S Cilwa |
Posted: 10/11/2026 |
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Page Views: 227 |
| Hashtags: #Music #1960s |
| The Yardbeards warn you about the record-club ads in your magazines. |
| Estimated reading time: 3 minute(s) (606 words) |
When I joined the Columbia Record Club (later Columbia House), the deal was
13 albums free, after which you paid monthly until you quit—and nobody ever
remembered to quit. I suppose some never paid at all, which may be why the offer
later shrank to 12 for a dollar. At least, that's how I remember it. Plenty of people
found the whole thing a trap, and not without reason. A flyer arrived every month with
the "Selection of the Month" on the cover; if you didn't mail back the card saying
no thanks, the record came anyway, along with the bill. People too lazy to
read the flyer were surprised, month after month, by albums from bands they had never
heard of and never would again.
Of course, I was weird. I loved discovering music I
didn't know, and I came out of the club with more exciting new discoveries than regrets.
But in today's world where everything is a subscription,
from music and software to our freaking cars, man! —I
understand the feeling; and the Yardbirds, with their songs of apocalyptic warning
like "Shapes of Things," were the right band to sound the alarm. They never did.
But they could have! This version is by "The Yardbeards".